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Speaker: John F. Kennedy
  • 35th President
  • Roman Catholic
  • Became President during the Cold War
  • His simple diction was easily understood by Americans
Purpose:
  • Introduce his tactics for presidency
  • Vividly explain the world at that point in American history
  • To motivate Americans to defend feedom and Democracy
  • Promote patriotism as well as international support
Audience:
  • Not only citizens of America, but citizens of the world
  • In the beginning of the speech, JFK addresses the previous Presidents and Vice Presidents
  • JFK advises Communists to see the benefits of Democracy
Medium:
  • Speech was given at the Capitol Building in Washington, D.C.
  • Televised, which allowed JFK to be more direct with the audiece and make a good first impression as President

Rhetorical Devices
Antithesis: Contrast or opposition which is emphasized by parallelism
  • Example: "Symbolizing an end, as well as a beginning- signifying renewal, as well as change."
  • Purpose: To educate the reader of mre than one possibility and accommodate JFK's small mandate
  • Effect: Pathos
Allusion: An indirect reference to any person, place, or thing
  • Example: "...the command of Isaiah- to 'undo the heavy burdens and let the oppressed go free'."
  • Effect: Ethos- Builds credibility (If it's in the Bible, it must be true)
  • Example: "...year in and year out, 'rejoicing in hope; patient in tribulation'..."
  • Effect: Readers believe that we are constantly living out God's plans
Asyndeton: The ommission of conjunctions where they would normally be used.
  • Example: "...we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, to assure the survival and success of libert."
  • Purpose: To stress importance and create a strong emotional effect
  • Effect: After reading this statement, other countries will know that the U.S. will do anything to preserve its freedom
Anaphora: Repetition of a word or phrase at the beginning of the line
  • Example: "To those old allies... we pledge the loyalty of faithful friends." "To those new states... we pledge our word...". "To those people in huts... we pledge our best efforts to help them...".
  • Purpose: To draw atention and elucidate that JFK will be giving and caring to all types of people
  • Effect: Pathos, or an emotional effect because the reader feels obligated to take part.
Hortative Sentence: Exhorts, advices, calls to action.
  • Example: "So let us begin anew...". "Let both sides explore wht problems unite us...".
  • Purpose: To acknowledge many options and politely persuade
  • Effect: After reading Kennedy's list of his plans, he convinces the reader to take part
Rhetorical Question: A question to which no answer is expected.
  • Example: "Can we forge against these enemies a grand and global alliance, North and South, East and West, that can assure a more fruitful life for all mankind?" "Will you join in that historic effort?"
  • Purpose: To strengthen the argument and to provoke a response
  • Effect: The reader believes that they, like everyone else, are obligated to participate
Chiasmus: The second half of a phrase reverses the order of the first half.
  • Example: "Let us never negotiate out of fear, but let us never fear to negotiate." "And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country."
  • Purpose: To concentrate attention on the main point of a passage by placing it at the central turning point.
  • Effect: Draws meaningful contrasts and aids in memorization

Appeals of Rhetoric
Ethos: Appealing the the author's credibility
  • Example: "For I have sworn before you and Almighty God the same solemn oath our forebears prescribed..."
  • Effect: Kennedy is now credible an hopes to continue the work of past Presidents.
  • Example: "I do not shrink from this responsibility- I welcome it."
  • Effect: Kennedy has a positive attitude on the situation and has America's best interests at heart.
Pathos: Appealing to the reader's emotions
  • Kennedy's varied use of rhetorical devices makes Pathos the most represented appeal.
  • The use of Biblical allusions, anaphora's, and rhetorical questions convince the reader to side with Kennedy.
  • Because of his low mandate, Kennedy used antithesis to appeal to and represent the thoughts of everyone in America.
Logos: Logic
  • Example: "In your hands, my fellow citizens, more than mine, will rest the final success or failure of our course."
  • Effect: Logical cause and effect- If citizens show their loyalty and devotion to America, then Democracy will be preserved.

Class Themes
  • Kennedy touches on "The American Dream" when he speaks of the ongoing challenge of stopping Communism and working with other countries ("Let us begin anew...")
  • "...and this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days; nor in the life of this administration; nor even perhaps in our lifetime on this planet. But let us begin."
  • These powerful lines express the hope, effort, and time that must be contributed to reach the American Dream.
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